Search Marketing

making websites visible

Search marketing is often seen as a complex black art. At positive10 we strive to remove the layers of complexity and mystery to help brands of all sizes find insights and opportunities.

With a history of working with both in house search marketing departments and digital agencies, Positive10 have a huge amount of experience in search. During that time we have executed campaigns for leading brands and companies of all sizes. Our strength lies in troubleshooting and defining a clear strategy when it comes to building search campaigns.

We currently work on behalf of a number of agencies and brands to offer SEO audits, reports and strategic advice including the following services:

Keyword research

Discover which keyword phrases people are using to look for content relating to your website. Take a sneak peek into the number of people searching for different terms in search engines.

It’s vital to target the right keywords via your website to achieve rankings and boost the level of traffic to your site from search engines.

We can help you understand where you site currently ranks and what keyword terms are proving successful.

Technical site audit

We carry out actionable technical website audits to help clients understand what visibility issues their current website has and how these can be resolved.

Rather than producing lengthy documents full of technical jargon we produce documents, which are easy to consume and understand by providing explanations of issues throughout documentation.

We also provide a priority list of recommended actions, which clients can use to view current technical issues based on importance levels.

Competitor research

Analysing your online competitors activity and performance is a vital part of any digital marketing campaign and strategy.

We create actionable documents and reports, which give advice on how you can replicate successful aspects of competitor’s activity.

Competitor research work covers analysis of link profiles, content and current rankings.

Content strategy

Building a solid content strategy for your website is key to any successful search campaign.

It is important to plan out what content you will be producing and when, so that you can tie this into other marketing campaigns like link building activities.

We offer consulting services relating to planning and strategy, this covers content ideas, content creation and link building advice.

Link strategy

Link building is one of the most important aspects of search, so it’s important to ensure your website gets the right types of links.

Building links and partnerships with related websites is a great way to gain exposure for your organization.

We offer actionable advice and strategy of how organisations and clients can create content or forge partnerships which will increase the level of links to their websites.

Blog content strategy

Blogging is a great way to consistently add new content to your website and reach new audiences online.

We regularly work with bloggers and site owners to give advice on the types of blog content they could be producing and how this could result in links back to their own websites.

We also offer workshops and training days relating to blogging best practices.

We can help you understand blogging and the benefits it will present to your organisation or help to breath new life into your current blogging activities.

Training days and workshops

Training is a great way to share our knowledge and identify what challenges new customers face.

We offer a wide range of bespoke training days and workshops covering various topics like SEO, blogging, content marketing and link building.

As this service is somewhat bespoke please get in touch to explain what you are looking for help with.

Consultancy Services

We offer a range of consultancy services to brands and clients alike that are bespoke to requirement. Contact us to find out how we can help you!

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